After completing the purchase of the severely damaged SLS Las Vegas hotel and casino for an unknown amount in April, the Meruelo Group has reportedly renamed the property with 1,720 rooms in Sahara Las Vegas.
According to a Thursday report from the Las Vegas Review journal, the Alex Meruelo-led real estate company purchased the venue, built in 1952, from the San Francisco-based investment fund Stockbridge Capital Group and committed to spend more than $ 100 million on renovations. As this process continues, a new name was officially launched, dating back to the original identity of the former cult company, known as the Sahara Hotel and Casino until the SLS nickname was introduced in 2013.
The newspaper reported that the venue in Las Vegas once hosted such celebrities as Dean Martin, Frank Sinatra, Jerry Lewis and the Beatles, while 55-year-old Meruelo explained in detail that the new name will help his management team will revive those glorious days and stay intimate and unforgettable experiences.
According to reports, Meruelo told the Las Vegas Review Journal …
“We want people who stay with us to say, ‘My God, what an experience’ because experience leads to memories and that’s what we want to create, memories and experiences that you will not forget We had to find the right resort and this is the right resort so we can make a big impression here at this iconic place, our property is just the right size to offer the cheeky yet personal experiences visitors experience for the first time Fall in love with Las Vegas. “
The Las Vegas Review Journal reported that Meruelo unveiled the new identity of Sahara Las Vegas on Thursday night as part of a special ceremony attended by some 700 guests with fireworks and a drone light show. He also allegedly proclaimed that Nevada, with its Moroccan onion-tower minaret, had “played an important role in the development of the destination” and that his company would now be responsible for “creating a new narrative” as well as “writing the next” Chapter in the development of the city ‘.